The Scotch Whisky Experience
At the beginning of 2012, we provided The Scotch Whisky Experience with translations for the touch screen displays and information leaflets in their newly refurbished visitor centre located on the Royal Mile in Edinburgh. We have subsequently helped The Scotch Whisky Experience with updates to their whisky selection and restaurant menu. At the start of 2015, we completed the translation of their website.
The Scotch Whisky Experience is a very important part of the tourism trail for whisky in Scotland. It allows tourists to sample the diverse whiskies the country has to offer without leaving the capital city. However, it also benefits the distilleries throughout Scotland, as converted tourists become keen to travel and visit the distilleries.
The translation work for The Scotch Whisky Experience involved highly specific texts related to the history, taste and even pronunciation of all the whiskies on sale in their shop. We translated all the material about whiskies, as well as visitor centre information, into 19 different languages, including Scottish Gaelic.
We brought added value to The Scotch Whisky Experience by including the ‘checking’ of the uploaded screens in our price. We asked the designers to send us screen shots from the touch screens and finished leaflets in order to verify that everything had been transposed correctly. This allowed us to guarantee to The Scotch Whisky Experience that all the finished translations would read correctly for their visitors from overseas.
The Language Room is proud to have helped The Scotch Whisky Experience welcome their visitors.