Simply sell overseas… is it as easy as it sounds? English is considered the international language, but when it comes to opening doors, the best language to use may not necessary be English. The language you should use to make deals is the language of the person in front of you. Now, you do not have to speak the 7000 languages in the world, but when you have a presence on the Internet (website, blog, social media) translating a few main pages can really change the traffic and increase the time visitors spend with you.
The same rule applies to meetings. Is the most effective time not usually after the official meeting, while eating dinner or having a drink at the bar? This is the moment when you close a deal or meet someone with whom your company is going to make money in the future.
Is it really that simple to sell overseas?
Your website is just like these meetings. If you want to sell online, you need the reader to like you, to know that what you offer is going to be valuable, and the best way to start that conversation is… in their language. We have probably all noticed the different experience we get if, while abroad, we use of few words in the local language – suddenly people smile and the welcome is much warmer. The same applies to conducting business over the Internet.
Imagine a website that looks great, with products you would love to buy for your own use or for work, but you cannot understand a word…. What would you do? Try to decipher it with a dictionary and a google translate app? No, we’ve all been there – what we do is go back and search for another site… in English.
The market is challenging these days and by simply translating a few pages, you open up your business to millions of prospective clients. It does not need to be expensive and complicated. Most businesses employ an assistant; some have a writer, a web designer, an accountant. Translations will help you get your website ready for the world. Just choose your language.